- T-shirt
back
front
- paper cup
- Customer id
Sunday, May 25, 2014
promotional strategy
we have planned to use these promotional strategy
visiting card
Tuesday, May 20, 2014
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Monday, May 5, 2014
Personas day 5 2nd maj
PERSONAS
1) Bob and his 2 friend
Bob is marketing manager. He lives in Alborg. He is 51 years old. He got 3 week summer vacation where he panned to spend one week with his friend on camping. Firstly they dont have any idea which camping to chose. They want to go far from their city which have nice surrounding and full of natural beauty. So they started to visit webpage to different camping company. They dont like some of their location and on some website they got lost. When they visit newly designed website of ore strand camping they got impressed. They found every thing that they are looking in a systematic way. For fast and overall look of camping they got nice video and many pictures. They found exactly what they are looking for, clean environment with nice garden located in the heart of nature. When they started to look camping programs they got every detail of it, its price, days to spend, link for booking and method of payment.
2) Maria and her husband
Maria and her husband lives in copenhagen. They are 61 and 64 years old. Due to their own company they have not got time to spend in a quite place, far from crowd of copenhagen and planned to go camping for 10 days in countryside. They dont have any idea about camping company so they typed camping in countryside on google where they saw some result. They got impressed when they visit first website shown by google which was of ore strand company. On website they could find everything what they want to look. They look for cottage and got all information on one click. They love the location so planned to choose cottage near beach where there they can experience the beauty of sunset and view stunning sea. Due to many trees and beautiful garden they could get fresh and cool air. When they start to explore website more they know about customer card which encouraged them to get it.
3) David and his 2 children
David is a 43 year old player. He have 2 son who live in odense. Most of the time David is busy on his work. He want to spend time on nature but couldnt manage it. Now he is having 2 week summer vacation which he want to spend with his children on nature. So he have planned to go camping where they stay 2 week on tent and had alot of fun. He have seen one of guy wearing t-shirt of ore strand company and checked the website. On website he saw full view of camping through video and pictures. He could see nice playground for kids and beach game like football and volleyball for him. He like its location alot. The simple and beautifully designed website make him clear about whole camping program.
Target group day 3 - april 30
Target group & Vision
Ore Strand Camping
Our goal is to create a new redesign which will engage the interest of families.
We aim to target families that are looking for an enjoyable escape, mainly for the purpose of
family bonding. We will use a friendly/calm approach to look suitable for children.
We will be using images of smiling families and kids playing around. The nature and camping grounds
will be in the background of all images, so that we can truly capture the experience/lifestyle of camping
at Ore Strand Camping. The view will be inspired by the visual impact and a sense of quality relaxation.
Also put more focus on the beach
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